Sep 5, 2023
Christian Allan is the Owner and Operator of Tailor Made Pest Control, which provides pest control services tailored to clients’ specific needs. Christian and his team employ an assessment-based pest management (APM) methodology, which ensures each approach is customized for the unique characteristics of clients’ homes and the nature of the pest issues they face. As a dedicated professional, he immersed himself in the pest control industry for eight years before founding Tailor Made Pest Control.
In this episode…
Most pest control businesses acquire customers through word-of-mouth. But in the digital age, many have started leveraging social media to advertise their services and promote their brands. What are some fundamental social media strategies you can implement, and what should you avoid when executing them?
As a regular Facebook user, pest control entrepreneur Christian Allan advertised his business in numerous groups to build initial awareness. After acquiring his first customers, Christian began posting DIY blog posts on Facebook, Instagram, and LinkedIn four times a day to gain authority in the market. But when creating a website, he utilized copyrighted images from the internet, prompting a substantial fee. To avoid similar mistakes, it’s crucial to conduct the appropriate research before launching websites or campaigns.
Listen to this episode of the Multiply You Podcast as Austin Clark interviews Christian Allan, the Owner and Operator of Tailor Made Pest Control, about social media marketing for pest control businesses. Christian talks about his experience as an eight-year veteran of the pest control industry, his most respected peers in the space, and tips for launching a pest control company.